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Groupe Port Autonome de Strasbourg

Facilitating the Deployment of a Strategic Plan through Ecosystem Knowledge

Mobility & LogisticsTerritories & Construction
Ecosystem Modelling

Groupe Port Autonome de Strasbourg and its challenges

  • Accelerate the adoption of a strategic plan through a systemic vision of projects and their contributions
  • Support strategic partnership discussions regarding the port’s positioning relative to the Rhine axis
  • Equip the organization to transition from a siloed project vision to complex management of various port projects
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Our approach

  • Understanding the challenges of the port and its geographical, regulatory, and operational complexities
  • Modelling the port’s ecosystems—projects, actors, objectives—and links with the region
  • Illustrated recommendations regarding strategic positioning in relation to its ecosystem
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The benefits

  • A comprehensive understanding of the port’s ecosystem and associated links
  • Identification of synergies between the port and regional actions
  • Modelling a dense ecosystem
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The challenges

Addressing the complexity of a river port and the need for systemic thinking

The Groupe Port Autonome de Strasbourg (GPAS) is a key player in logistics and transport in the Grand Est region. Due to its nature, it faces a series of complexities due to:

  • Its multiple river, rail, and road connections,
  • Its geographical location, integrating several municipalities, incorporated into the Grand Est region and its cross-border positioning,
  • Its internal activities, encompassing housing, logistics, boating, energy, etc.
  • Its regulatory obligations, such as the Green Deal, which has very ambitious modal shift objectives
  • Its ecosystem, incorporating multiple networks, economic partners, and regulatory partners

This complexity leads to challenges in understanding all the projects, their coherence, and their implications in GPAS’s strategic plan. Therefore, the need to model GPAS ecosystems has emerged in light of three challenges

  • Facilitate the adoption of the strategic plan: highlight the coherence of projects within the strategic plan’s axes and their connection to the stakeholder ecosystem
  • Identify correlations between public policies and the port’s strategic plan to facilitate discussions, co-direct strategic orientations, and promote common ambitions
  • Implement new innovative methods to manage and decide within a complex system.

Our approach

A systemic vision methodology developed by ECOSYS Group

ECOSYS Group has developed an approach centered around the following phases:

  1. A 360° view of the Groupe Port Autonome de Strasbourg through understanding:
    • The geographical ecosystem and land development projects
    • The regulatory ecosystem, particularly regarding public policies in the region
    • The actors and stakeholders connected to GPAS
    • The ambitions of the strategic plan
  2. Identification of priority challenges: workshops to define use cases for modelling GPAS ecosystems
  3. Ecosystem modelling and recommendations:
    • Comprehensive data feeding to map the ecosystem
    • Proposal of a positioning for GPAS concerning identified use cases

The benefits

From a siloed vision to a systemic vision

Thanks to this project, ECOSYS Group has modelled the GPAS ecosystem with the following results: 136 actors (9 typologies), 6 strategic axes of the region and its 17 actions, 85 port projects (current and upcoming), along with its strategic axes and intervention fields. We have highlighted two relevant use cases for GPAS:

  • Demonstrating the coherence of projects among themselves and their integration into the strategic plan: the teams highlighted the ecosystem of actors mobilized by the port within its projects and the strategic axes they align with, allowing the identification of new partnerships for future projects.
  • Showing the port’s positioning relative to a regional public policy: the teams showcased the projects the port undertakes that contribute to the region’s roadmap actions. This has clarified the port’s role concerning each regional objective and the ecosystems it can mobilize to elevate the shared ambitions between the region and the port.

These models, replicable across all port and territorial systems, respond to complex use cases (identification of new partnerships, funding, alignment with public policies) within an often diffuse ecosystem that is poorly understood and therefore poorly exploited.

Our other case studies

A Data Management Standard for Driving CSR Performance
Increasing the Impact of Support Programs for the Newspace Ecosystem through Data
Development of Mobility and Logistics through 5G

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